{"id":2601,"date":"2026-01-23T08:09:00","date_gmt":"2026-01-23T08:09:00","guid":{"rendered":"https:\/\/higuerondevelopments.com\/?p=2601"},"modified":"2026-02-05T09:16:11","modified_gmt":"2026-02-05T09:16:11","slug":"higueron-resort-presents-its-mice-2026-campaign-at-fitur-outdoor-events-all-year-round","status":"publish","type":"post","link":"https:\/\/higuerondevelopments.com\/en\/higueron-resort-presents-its-mice-2026-campaign-at-fitur-outdoor-events-all-year-round\/","title":{"rendered":"Higuer\u00f3n Resort presents its MICE 2026 campaign at FITUR: outdoor events all year round"},"content":{"rendered":"\n<p>On the occasion of FITUR, Higuer\u00f3n Resort presents its MICE 2026 campaign, a proposal that reinforces its position as a leading destination for corporate events and professional meetings throughout the year, including outdoor events and beyond the seasonal period. The presentation will be attended by \u00c9ric Mottard, CEO of EventoPlus.<\/p>\n\n\n\n<p>The MICE sector is undergoing a clear evolution towards more flexible, experiential formats that are connected to the environment. Companies are no longer looking solely for functional spaces, but rather for venues that can inspire, generate well-being, and offer memorable experiences to attendees. In this context, Andalusia is consolidating its position as a strategic location thanks to its climate, its diversity of venues, and its ability to host outdoor events even in the colder months.<\/p>\n\n\n\n<p>This trend has recently been highlighted by EventoPlus, which showcases Andalusian spaces designed to enjoy the outdoors all year round, combining architecture, comfort, and functionality. This vision is directly in line with the philosophy and MICE offering of Higuer\u00f3n Resort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"846\" src=\"https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/plus-1024x846.webp\" alt=\"\" class=\"wp-image-2595\" srcset=\"https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/plus-1024x846.webp 1024w, https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/plus-300x248.webp 300w, https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/plus-768x635.webp 768w, https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/plus.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The MICE 2026 campaign is structured around a wide variety of indoor and outdoor spaces, terraces, rooftops, landscaped areas, and enclaves overlooking the Mediterranean, designed to adapt to different formats: strategic meetings, brand presentations, conventions, incentives, or larger-scale corporate events.<\/p>\n\n\n\n<p>The possibility of designing outdoor events throughout most of the year is one of the resort\u2019s great distinguishing features. This flexibility allows for the creation of more dynamic professional experiences, promoting creativity, networking, and connection among attendees, without compromising operational excellence or a high level of service.<\/p>\n\n\n\n<p>As part of this evolution, Higuer\u00f3n Resort incorporates Higuer\u00f3n Marbella Golf Resort, a new acquisition that expands and complements its MICE offering, integrating golf, nature, and exclusive spaces as added value for corporate events, incentives, and professional experiences linked to sports and the Mediterranean lifestyle.<\/p>\n\n\n\n<p>During FITUR, Higuer\u00f3n Resort presents a vision of MICE aligned with the new demands of the sector: versatile spaces, personalized experiences, and a strong connection with the natural environment. A proposal that understands each event as an experience in itself and reinforces the resort\u2019s role as a strategic MICE destination in southern Europe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/golf-1024x683.webp\" alt=\"\" class=\"wp-image-2576\" srcset=\"https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/golf-1024x683.webp 1024w, https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/golf-300x200.webp 300w, https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/golf-768x512.webp 768w, https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/golf-1536x1024.webp 1536w, https:\/\/higuerondevelopments.com\/wp-content\/uploads\/2026\/02\/golf.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of FITUR, Higuer\u00f3n Resort presents its MICE 2026 campaign, a proposal that reinforces its position as a leading destination for corporate events and professional meetings throughout the year, including outdoor events and beyond the seasonal period. The presentation will be attended by \u00c9ric Mottard, CEO of EventoPlus. The MICE sector is undergoing<\/p>\n","protected":false},"author":1,"featured_media":2595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[21],"tags":[40],"class_list":["post-2601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-higueron-resort-en","tag-other-broadcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Higuer\u00f3n Resort presents its MICE 2026 campaign at FITUR: outdoor events all year round | Higuer\u00f3n Developments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/higuerondevelopments.com\/en\/higueron-resort-presents-its-mice-2026-campaign-at-fitur-outdoor-events-all-year-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Higuer\u00f3n Resort presents its MICE 2026 campaign at FITUR: outdoor events all year round | Higuer\u00f3n Developments\" \/>\n<meta property=\"og:description\" content=\"On the occasion of FITUR, Higuer\u00f3n Resort presents its MICE 2026 campaign, a proposal that reinforces its position as a leading destination for corporate events and professional meetings throughout the year, including outdoor events and beyond the seasonal period. 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