Higuerón Marbella Resort
A Look into the Future is the translation of the campaign with which Higuerón Resort is presenting its new brand, Higuerón Marbella Resort.
A look into the Future.
Higuerón Marbella Resort.
A look into the Future.
Higuerón Marbella Resort.
The campaign first saw the light of day during the King’s and Queen’s Cup Beach Volleyball Tournament, an event organized by Higuerón Resort. This event, broadcast on networks such as Teledeporte and Marca, had national repercussions and was full of meaning for the company and its viewers.
Beyond being the first time Higuerón held an event outside its facilities in thirty years of history, the company had chosen Marbella to host the tournament and announce its new brand, Higuerón Marbella Resort.
Through an audiovisual piece, Higuerón recounts the process he’s undergoing with his new brand, nodding to the transition that renowned contemporary artist Enrique Brickmann is also experiencing. In the video, the artist creates a work for Higuerón using the new visual techniques he’s exploring and concludes by confessing that it’s “something new.”
A look into the Future.
Higuerón Marbella Resort.
A look into the Future.
Higuerón Marbella Resort.
Subsequently, Higuerón Marbella Resort was the main new feature announced at the tenth Higuerón Real Estate gala, an event held on July 4 in the Med Gardens of Higuerón Hotel, which welcomed more than 600 real estate professionals.
On this occasion, the brand took center stage, presented by Javier Rodríguez, CEO of Higuerón Developments, who communicated the company’s vision for the future and supported by an audiovisual piece in which Marbella was the center of action, with Darko, a leading urban artist, as the main actor.