A new era that combines heritage, innovation, and vision for the future in iconic Marbella
The arrival of Waldorf Astoria, the first milestone in this ambitious project.
After five months of anticipation under the teaser campaign “A Look into the Future,” Higuerón Developments unveils one of the most significant milestones in its history: the acquisition of the historic Marbella Golf course, which will now be called Higuerón Marbella Golf Resort. This change marks the beginning of a new era for one of the most iconic golf enclaves in Marbella and for the company itself, which is consolidating its expansion with a second flagship resort in southern Europe.
Originally designed by Robert Trent Jones Sr. and opened in 1994, the course will retain the essence of its creator as it prepares for its evolution. The new owners are working with Robert Trent Jones Jr. on a redesign that will reinterpret the course with a contemporary approach, respectful of the landscape and faithful to the philosophy of the game that defined its creator.
With this initiative, Higuerón Developments reinforces its position as one of the most established groups on the Costa del Sol, with more than three decades of experience in the hotel, real estate, and luxury sectors. The new resort will be created with a comprehensive vision that combines accommodation, wellness, sports, and exclusivity, targeting the ultra-luxury segment and taking on the responsibility of joining a new market under the Marbella brand.
One of the confirmed milestones will be the arrival of the first Waldorf Astoria in southern Europe, the result of an agreement signed on November 5 in New York between Christopher J. Nassetta, president and global CEO of Hilton, and Javier Rodríguez, CEO of Higuerón Developments. This historic meeting took place on the eve of the reopening of the iconic Waldorf Astoria New York on Park Avenue, where the alliance was officially announced. Higuerón Marbella Golf Resort represents a fusion between past and future, tradition and innovation. A new story that begins with the legacy of one of Marbella’s most emblematic courses and looks toward a horizon where luxury, sustainability, and excellence will be the main protagonists.
