As part of FITUR, Higuerón Resort is participating in a conference focused on how to specialize and respond to the needs of elite athletes and the longevity & healthy segment, a rapidly growing field that places health, well-being, and quality of life at the heart of the future of tourism.
This meeting highlights how tourism, sport, and health are increasingly converging in proposals that go beyond the traditional stay, focusing on destination models geared towards comprehensive well-being and active longevity.
A multidisciplinary meeting at FITUR on tourism, health, and sports
The conference brings together leading professionals from the healthcare, sports, and business sectors, with the participation of:
- Dr. Alfonso Carabel, Head of Nutrition Services at Olympia Quirónsalud
- Luis Castillo, president of Málaga Silver Economy Hub
- Luis García, Director of Marketing, Communications, and RRI at Higuerón Resort
The session is moderated by Mónica Figueroa, director of the International Business Development Department at Quirónsalud, who leads the discussion on the challenges and opportunities in the health, wellness, and longevity segment.
Nutrition, recovery, and wellness-oriented environments
During the debate, key issues such as specialized nutrition, prevention, physical recovery, and the importance of creating environments conducive to athletic performance and long-term well-being are addressed. The speakers agree on the need for comprehensive approaches that support both elite athletes and individuals who are committed to an active, healthy, and balanced lifestyle.
These approaches reinforce the idea that wellness is not an isolated service, but rather a cross-cutting experience that integrates physical, mental, and emotional health within the destination itself.
Higuerón Resort and its vision of wellness as a lifestyle
Higuerón Resort’s intervention focuses on the role of the environment, lifestyle, and integrated services as determining factors for well-being. This approach is aligned with its destination model, where sports, health, relaxation, and experiences coexist within the same ecosystem.
The resort’s participation in this forum reinforces its position as a destination committed to wellness, health, and longevity tourism, integrating spaces and services designed to promote a real balance between physical activity and quality of life.
FITUR as a space for reflection on the future of health tourism
These types of meetings highlight FITUR’s role as a platform for reflection on the trends that will shape the future of the tourism sector, especially in areas such as health tourism, sports, and wellness.
By participating in this debate, Higuerón Resort continues to play an active role in the conversations that define new destination models, aligned with a vision in which wellness, longevity, and experience are understood as inseparable pillars.
